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Enrollment open • Fall 2026 cohort • 2,400+ graduates

LEARN MARKETING BY DOING. NO AGENCY NEEDED.

DIY Marketing University is the practical school for founders & creators. Master SEO, content, email, paid ads, social & analytics in 12 weeks — with playbooks, live labs, personal feedback and a community that ships every week.

Start Learning — $49/mo Explore University ↓
12 weeksto job-ready skills
120+templates & SOPs
4.9★from 1,800 reviews
38%avg. traffic growth
Students learning DIY marketing strategy
Marketing analytics dashboard on laptop
Marketing workshop team
● DIY ● MARKETING ● UNIVERSITY ● DIY ●
SEOContentEmailPaid AdsSocialBrandingAnalytics
✦ LEARN SEO ✦ WRITE CONTENT THAT RANKS ✦ LAUNCH ADS WITHOUT BURNING BUDGET ✦ BUILD EMAIL FLOWS ✦ GROW ON SOCIAL ✦ MEASURE EVERYTHING ✦ LEARN SEO ✦ WRITE CONTENT THAT RANKS ✦ LAUNCH ADS WITHOUT BURNING BUDGET ✦ BUILD EMAIL FLOWS ✦ GROW ON SOCIAL ✦ MEASURE EVERYTHING ✦ 
01 — About the university

A university for doers, not theorists.

Founded in 2019 in Austin, DIY Marketing University started as weekend workshops in a garage. Today it's an online-first school with live cohorts, 40+ expert mentors and a library of 320+ lessons. Our philosophy: you don't learn marketing by watching — you learn by launching, testing and iterating.

Live marketing lab at DIY Marketing University
Our mission

Make great marketing affordable & doable

Agencies charge $5k/month. We give you the same systems for $49. You get step-by-step playbooks for every channel: from keyword research to TikTok scripts to Klaviyo flows. Each lesson ends with a shipped asset — live page, live ad, live email.

  • Project-based learning, zero boring lectures
  • Feedback on your real business, not fake cases
  • Lifetime access + free updates forever
Students collaborating on marketing project
How it works

Learn → Build → Launch → Scale

Every week: 2 live labs, 1 teardown, 1 implementation sprint. You bring your business, we bring frameworks. By week 12 you have a full growth engine: optimized website, content calendar, email automation, ad account and analytics dashboard.

320+
video lessons
48
live labs / year
🎯

100% Practical

No history of marketing. Only what moves revenue this month.

🧪

Test & Learn

We teach experimentation: hypotheses, budgets, kill rules.

🤝

Community First

Accountability pods, critiques, hiring board and alumni network.

📈

Results Obsessed

Average graduate: +38% organic traffic, +22% email revenue in 90 days.

Marketing student taking notes Mobile analytics for DIY marketers
02 — Programs & tracks

Pick your growth track. Or take all.

Three flagship tracks + 12 mini-courses. All included in one membership. Start with fundamentals, then specialize.

DIY SEO and content marketing course

🚀 DIY Growth Foundations

Positioning, offer, funnel, website that converts. 4 weeks, 28 lessons.

  • Brand messaging canvas
  • Landing page teardown
  • Google Analytics 4 setup
Start track
SEO content playbook

🔍 SEO & Content Engine

Keyword research, briefs, AI-assisted writing that still ranks. 4 weeks.

  • 100 keywords in 2 hours
  • Content calendar system
  • Link building without spam
Start track
Email and paid ads training

💸 Email & Paid Ads Lab

Klaviyo flows, Meta & Google ads on small budgets. 4 weeks.

  • 7 must-have email flows
  • $10/day testing framework
  • Creative testing lab
Start track
+ TikTok & Reels Sprint (2 weeks) + Personal Branding Mini-MBA + Freelance Client Kit + AI Marketing Toolkit 2026
03 — Curriculum

12 weeks. 12 shipped assets.

No exams. Your portfolio is the exam. Each module ends with a live asset reviewed by a coach. Here is the exact roadmap Fall 2026 cohort follows.

Curriculum whiteboard planning
📦 What you get:

120+ templates, Notion OS, AI prompts, checklists, lifetime updates, certificate + LinkedIn badge.

Week 1-2 — Positioning & Offer That Sells+
Ideal customer profile, value proposition, pricing, guarantee. Outcome: one-page messaging doc + hero section rewrite. Live teardown of 10 student sites.
Week 3-4 — Website & Funnel That Converts+
Wireframes, copy formulas PAS/AIDA, speed, CRO, booking & checkout. Outcome: redesigned landing + heatmap setup. Tools: WordPress, Webflow, Shopify, Framer.
Week 5-6 — SEO & Content That Ranks+
Keyword clustering, search intent, briefs, E-E-A-T, internal linking. Outcome: 4 SEO articles + content plan for 90 days. Real case: from 0 to 42k visits.
Week 7-8 — Social & Video Engine+
Content pillars, hooks, scripting, batch filming, repurposing. Outcome: 20 short videos + 30-day calendar. Platforms: Instagram, TikTok, LinkedIn, YouTube Shorts.
Week 9-10 — Email & Retention+
Lead magnets, popups, welcome + abandoned cart + post-purchase flows. Outcome: 5 automated flows live. Average: +22% revenue from email.
Week 11-12 — Paid Ads & Analytics+
Meta + Google + TikTok testing on $300 budget, UTM, GA4, Looker dashboards, scaling rules. Outcome: profitable test campaign + growth dashboard + graduation pitch.
Download full syllabus
04 — Mentors

Learn from operators, not gurus.

Our coaches run real brands and ad accounts. Weekly live reviews, Slack feedback in 24h, 1:1 onboarding call.

Coach Maya Jensen SEO mentor
SEO & Content

Maya Jensen

Ex-HubSpot. Scaled 3 blogs to 500k+ visits. Loves briefs & coffee.

Coach Daniel Ross paid ads mentor
Paid Ads

Daniel Ross

$12M ad spend managed. Meta & Google nerd. Teaches $10/day tests.

Coach Sofia Alvarez email mentor
Email & CRM

Sofia Alvarez

Klaviyo partner. 40+ flows for ecom. Email = 35% revenue.

Coach James Cole branding mentor
Brand & Social

James Cole

Built 200k audience from zero. Storytelling + video systems.

★★★★★

"I fired my $3k agency after week 6. Our SEO traffic tripled and I finally understand my numbers. Best investment ever."

— Lena K., Etsy seller
★★★★★

"As a plumber, I thought marketing wasn't for me. Now 70% of leads come from Google and my email list. Simple, doable steps."

— Mike T., Home services
★★★★★

"Got my first 3 freelance clients during the course using their outreach templates. Paid for itself 20x."

— Aisha B., Freelancer
05 — Results

Numbers our students brag about.

0

Graduates

Founders, freelancers, marketers in 27 countries.

0%

Avg. traffic lift

In 90 days after SEO & content module.

0%

Email revenue

Average share of revenue from flows we build.

4.9

Rating

Across 1,800+ verified reviews and surveys.

06 — Pricing

One membership. Everything included.

No upsells. Cancel anytime. Keep templates forever. Teams and lifetime plans available.

Starter

$49/mo

For self-paced learners.

  • ✓ All 320+ lessons
  • ✓ 120+ templates
  • ✓ Community access
  • ✓ Monthly Q&A
  • ✕ Live labs & reviews
Choose Starter
Most popular

Cohort Pro

$499/12 wks

Live cohort + coaching.

  • ✓ Everything in Starter
  • ✓ 12 live labs + teardowns
  • ✓ Personal coach feedback
  • ✓ 1:1 onboarding + audit
  • ✓ Certificate & hiring board
Join Fall 2026

Team / Lifetime

$1,490 once

For teams & agencies.

  • ✓ 5 seats + SOP library
  • ✓ Private Slack channel
  • ✓ 2 workshops for team
  • ✓ Lifetime updates
  • ✓ Hiring assistance
Talk to us

30-day money-back guarantee • Pause anytime • Scholarships for nonprofits

07 — FAQ

Questions? Good. We love curious minds.

Do I need experience to join DIY Marketing University?+
Not at all. 60% of students have never run an ad or written a blog. We start with fundamentals and jargon-free explainers, then layer advanced tactics. If you can use Google Docs, you can do this.
How much time do I need per week?+
Plan 4-5 hours: 2 hours lessons + 2-3 hours building. All live sessions are recorded. Many students do it evenings or weekends alongside a full-time job or business.
What if I already have a marketer or agency?+
Perfect — you'll finally be able to brief, audit and manage them. We give you checklists, KPIs and red flags. Many owners take the course to stop overpaying for fluff reports.
Which tools do you teach? Do I need paid software?+
We teach free-first stack: Google Search Console, GA4, Mailchimp free, Canva, Notion, Meta Ads. Paid tools (Ahrefs, Semrush, Klaviyo) have free trials and workarounds we show.
Is there a certificate? Will it help me get clients or a job?+
Yes — verifiable certificate + portfolio of 12 shipped projects + LinkedIn badge. Our hiring board connects graduates with startups looking for DIY growth marketers.
08 — News & Playbooks

Fresh from the marketing lab.

Tactical guides, teardowns and experiments from our coaches. New playbook every week. Click any card to read full article.

DIY SEO basics

DIY SEO in 2026: Rank Without an Agency

Our 5-step system to find low-competition keywords and publish content that hits page one...

Coming soon →
Email flows

7 Email Flows That Print Money While You Sleep

Copy-paste Klaviyo flows with subject lines, timing and benchmarks...

Coming soon →
Ads on small budget

$10/Day Ads: How to Test Without Burning Cash

Our kill rules, creative tests and scaling checklist for Meta & TikTok...

Coming soon →

READY TO MARKET IT YOURSELF?

Join 2,400+ founders who stopped guessing. Fall cohort starts November 4 — only 80 seats.

Free 40-page PDF • No spam • Unsubscribe anytime

See pricing Why DIY?

Visit our campus lab

600 Congress Ave, Austin, TX 78701
Mon–Fri 9am–6pm CT
Email: [email protected]
Phone: +1 (512) 555-0148

We host free open labs every first Friday. Bring your laptop — leave with a launched campaign.

Book free audit
DIY Marketing University campus